Michigan Association of Health Plans

Henry Ford Health System Announces New President and CEO of Health Alliance Plan

Following a national search, Henry Ford Health System has selected Michael Genord, M.D., M.B.A., as president and chief executive officer of HAP and executive vice president of the health system, effective immediately. Dr. Genord has been serving as HAP’s interim president and CEO since July 2019 

“Mike Genord brings a coveted balance of executive leadership on both the payer and provider sides of the health care industry,” said Wright Lassiter III, president and CEO of Henry Ford Health System. “His experience as a physician has allowed him to build meaningful relationships with HAP’s provider partners, an essential element of providing the best care and coverage for HAP members. This integrated care and coverage model will be key as HAP continues to be poised for future growth and expansion.” 

In addition to his role as president and CEO of HAP, Dr. Genord will continue serving as president and CEO of HAP Empowered Health Plan, a licensed HMO and wholly owned subsidiary of HAP that serves Medicaid and dual eligible Medicare-Medicaid beneficiaries. 

Previously, Dr. Genord served as HAP’s senior vice president and chief medical officer. In that role, he led the development and implementation of HAP’s clinical and operational programs in partnership with health care providers throughout the regionPrior to joining HAP, he was president and CEO of HealthPlus and also served as the company’s chief medical officer. HealthPlus merged with HAP in 2016. Dr. Genord has also served in multiple leadership roles on the provider side with William Beaumont Hospital and United Physicians Group, in addition to managing a private practice for 17 years.

Throughout every step in my journey, I have seen the fundamental value of trusted relationships between physicians and payers and a fierce dedication to community,” said Dr. Genord. “I am thrilled to continue in this role as HAP’s leader, working alongside our physician partners to disrupt the marketcreating unprecedented quality and value for our members.”

Maintaining a lifelong commitment to service, Dr. Genord serves on professional boards, including the Alliance of Community Health Plans and the Health Plan Alliance, as well as community boards, including the Greater Detroit Area Health Council, the Greater Flint Health Coalition and Notre Dame Preparatory 

He is board certified in obstetrics and gynecology, earning his medical degree from the Michigan State University College of Human Medicine. He also has a master’s degree in business administration from Michigan State University’s Eli Broad Graduate School of Management and a bachelor’s degree from the University of Michigan.