Watch for Delta Dental in Detroit Thanksgiving parade
The Delta Dental Smile Safari float will once again make its way from midtown to downtown Detroit during this year’s America’s Best Thanksgiving Parade.
The 120-foot float promotes the messages “Brush for a Healthy Smile” and “Read for a Healthy Mind” to the estimated 1 million spectators along the parade route, and more than 100 million more watching live on TV across the country. Employee volunteers will march alongside the float dressed as safari animals.
Delta Dental’s $125,000 sponsorship of the parade aligns with its mission of building vibrant communities.